MARVIN FRIED, Partner, President, Chief Creative Officer
Marvin Fried has extensive experience in building and leading highly successful teams with strong creative, strategic and
tactical abilities in all disciplines of marketing communications. With over twenty-five years of experience in advertising,
design and direct marketing, Marvin built a reputation for creative excellence at such prestigious agencies as Young &
Rubicam, Ogilvy & Mather and McCaffrey & McCall, all in New York; and Hill, Holliday, Cabot Communications and
McKay Fried in Boston. A graduate of the School of Visual Arts in New York, his memberships include The Art Directors Club
of New York, The Direct Marketing Association and The Advertising Club of Boston. Marketing and communications awards
in his showcase include Clio, One Show, Art Directors Club of New York Communications Arts, Effie, John Caples, Echo and
JEFFREY DRAKE, Partner, Strategy, Brand Planning, Client Services
Jeff has been leading and managing effective brand and marketing expression for more than twenty years. He delivers a
strong and unique synergy and knowledge of contemporary principles and practices of brand management, PR and
marketing. His experience runs a gamut of successful brands across consumer, retail and business-to-business. Jeff began his
career in Boston with Arnold Worldwide leading Fleet Bank during its period of rapid expansion throughout the Northeast.
He joined BayBanks as Director of Advertising leading all advertising and direct marketing initiatives for their retail lending
and groups. He later joined ReevesDrake in Boston serving as Partner/Client Services Director. ReevesDrake was sold to
Bozell Worldwide and Jeff became Director of Strategic Planning and New Business for Bozell in Boston, as well as
leading the work for TD Banknorth, Hilton, and The Energy Star Label for the U.S. Environmental Protection.
LARRY GREEN, Partner, Marketing , Client Services
Larry is a marketing and agency veteran who has the unique perspective of seeing the business from both the agency and
client side. He has big agency experience - Arnold, Ted Bates & Co.-working with clients like McDonald's, Nabisco, Mars
Confectionary, Papa Gino's & Spalding Sports Worldwide to name a few. He also has small agency experience, having
helped build KK&M Advertising into one of the region's largest advertising agencies. Add to that his client side experience
as VP/Director of Marketing for Mercury International Corp., one of the country's largest importers and distributors of family
footwear, and you have the kind of well-rounded understanding many agencies can't offer. His combination of strong,
strategic marketing skills, combined with an innovative and caring mindset is what has helped him grow whatever business
he's been involved with. And that will never change.
CREATIVE THINKING THAT BUILDS BRANDS AND BUSINESSES.