FriedDrakeSite

Talent, energy, and deep experience.
Many companies miss the opportunity to work with a higher standard of agency because of their size and budget
limitations. We've successfully managed national brands, small regional brands, and all between, resolving the issues
they face in an endlessly changing world of competition and consumer behavior.

Our core partnership team represents over 60 years experience supporting the advertising and marketing efforts for
companies competing in a wide range of marketing arenas. Our backgrounds are grounded in management roles in
some of the nations leading brand and advertising firms such as Bozell Worldwide, Arnold Worldwide, Young &
Rubicam, Ogilvy & Mather, Ted Bates, Hill Holliday and Mullen. Our partnership was formed with the idea that a
small agency need not be simply a "creative boutique," but that it can provide the same intellectual, creative and
experiential horsepower as a national agency, without the burden of brick and mortar costs, cumbersome
administration, and corporate and shareholder priorities.

Collaboration with strong marketing counsel.
Our firm is consultative in nature and understands the importance of collaborative approaches to solving marketing
and communications problems. Our creative leadership will not focus on agendas that conflict with client sensibilities
and long range brand concerns, but rather pursue those ideas that will helps our client's WIN.

Broad resources from a team of proven veterans.
Fried/Drake/Green adopts a model of applying only the best, experienced and appropriate resources to your
marketing issues. The team we bring to support your marketing efforts will always have specific and senior
experience within your industry to offer insights and trusted counsel.