Fried Drake Green Advertising

Fried/Drake/Green stands for strategic insight, creative strength, and a commitment to taking care of our clients.

Intelligence and intuition.
Strategic insight is the mind of an ad. It is critically important. But the leap from strategy to creative work is intuitive,
daring, even scary. And it should be. Ideas that don't challenge you to think in new ways probably won't challenge
your target, either. The unsung heroes. Nobody talks about Account Managers. But a Fried/Drake/Green, they're
more than talented administrators. They represent you, listen to you, understand your realities, solve your problems,
protect you (and your budget), and will go to battle for you on any front at any time.

Media, messages, and markets.
Good media planning is highly imaginative. It has to be. Because advertising that is not creatively and effectively
distributed won't get noticed, read, or remembered, much less acted upon. Every media assignment starts with zero
assumptions because formulaic frameworks for marketing are built to fail.

Clients.
Clients at Fried/Drake/Green are not peripheral to our principles and practices; they are central to them. The effort
to build shared success is close and collaborative. Which is why the relationships we have run longer and stronger
than at other agencies.

Build your brand. Build your business. Your catalyst is Fried/Drake/Green.